Once in a while usually after a re-org exercise I get to be part of discussions around forming a community. Depending on who gets what after a reorg, suddenly the idea of forming a new community pops up. A new name, new objectives, new branding, new enthusiasts etc...
Shawn's test http://www.anecdote.com.au/archives/2006/02/will_the_commun.html on the sort of identity that reverberates within at least a set of people is crisp and possibly can stop forming of those mushroom communities that will die down before the next re org.
Why dont people get it!!! your dominant identity is not your new org structure bucket?
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