Collaboration within a large account

Arun Ram account manager from Satyam proposed to use the following package for better account level knowledge management at a Kamp done at MindTree.Problems he tries to address are prevalent in most IT services companies
Acquire and Ramp up on Customer specific application knowledge
Capturing customer context experience/Who is Who/What exchanges lead to easy problem resolutions/may be even innovation
Of course the so called culture creation for better knowledge dissemination
Elgg profile discovery and social networking
MU Wordpress - at associate level
Planet - Aggregate blog in different areas
Moodle - Learning Management at account level
Twiki - Collaboration and Learning
I have not heard back from Arun or others who attended his session about the effectiveness of the solution pack.
But I feel the most relevant question is how to make people realise they have these problems and much more which can be solved by better KM.~